Video Marketing: A Story is the New “Sale”
The Power of Video Marketing:
Video marketing has revolutionized the way brands connect with their audience. Whether it’s a viral TikTok video or a polished TV commercial, videos offer a dynamic and engaging way to communicate messages. .
91% of businesses use video as a marketing tool, up from 61% just five years ago, according to Wyzowl’s 2023 Video Marketing Statistics report.
Why Is Video Marketing So Effective?
Videos are memorable, versatile, and impactful. People are naturally drawn to visuals, making it easier for brands to capture attention and convey complex ideas quickly. Neil Patel, a leading digital marketing expert, puts it succinctly:
“Video is the future of content marketing. It’s personal, impactful, and gets your message across faster than any other medium.”
Here are three reasons why video marketing is a must for every brand:
- Increased Engagement: Social media posts with video see 48% more views than those without.
- Higher Conversions: Landing pages with videos boost conversions by 80% or more.
- Improved Retention: Viewers retain 95% of a message when they watch it in video form, compared to just 10% when reading text.
Identifying the Right Video Market for Your Brand
